Flakes (2007) More at IMDb Pro »

Michael Lehmann's new film, Flakes, could have been a quirky comedy, centered on a new type of concept "cereal" bar. Instead, it tries too hard to be a romantic comedy with a quirky setting, and unfortunately, doesn't really deliver anything romantic or comedic. I mean, the setting really is great. And the overlying plot--young entrepreneur threatens to Starbuck over a local establishment with a local following--might have worked, if the film had been completely different.

But instead of focusing on the fact that these guys live, eat and breathe cereal, Lehmann decides to cliché it all up by introducing the same old, badly written girl-wants-slackerboy-to-quit working-his-dead-end-job-and-focus-on-his-aspiring-music-career theme. And because of this, we never really get to learn that much about cereal, or what great toys come out of cereal boxes, or really anything cool at all. We do get some slack-off acting and a shameful appearance by Christopher Lloyd. All-in-all, it's a waste of time and plays more like a badly written sitcom than an actual feature film.